What is your best advice for a Representative going into July with the Fall/Holiday Idea Book in hand?
“Take only a few fall things in July and remember to focus mostly on our summer products and organization. People aren’t ready to buy fall in July. When you have the Idea Book, they will BOOK to see your fall items in August and September! Don’t take all the new things you have to show right away. Add a few things each month. A couple additional items can change the look of your display and make it feel fresh and new for YOU and your Customers. Sales, bookings, and your fun at shows will all increase when you bring it on a little at a time! In August work in a full fall display, in September your display should scream fall.”